We target banner ads and promotional microsites for placement, circulation and messaging to maximize qualified traffic generation. As part of a comprehensive Internet marketing strategy, online advertising provides a range of benefits.
Types of Publishers
We look at three general types of publishers for online advertising venues:
Local Sites
In the past, the Web has had a global association, connecting businesses to customers around the world. The new trend that's evolving online is that of the local Web, which connects customers to businesses in their neighborhoods and towns. For local placements, we use other relevant local business Web sites, search engines, local directory Web sites, industry-specific lists, review sites and online communities.
Portals and Premium Sites
Online advertising may also include targeted ad buys on major mainstream content producers and portals. These constitute heavily trafficked Web sites and popular content portals where brand awareness and broad reach can be achieved.
Ad Networks
Depending on the overall strategy, we may employ the use of online advertising networks that pull together ad space from various Web sites. Through certain ad networks, we can reach audiences comparable in size to those at premium Web sites.
